How real estate is rethinking social media in the AI era

Published on July 29, 2026

From overcoming “Cringe Mountain” to using AI as a creative assistant, Inman Connect speakers shared strategies for building authentic brands that stand out across social media.

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‘Can I Add an ADU?’ How Homebuyers are Using RealAssist AI on Realtor.com for Their Most-Pressing Questions

July 29, 2026
Navigating the housing market often means tackling a mountain of unfamiliar real estate terms, complex tax programs, and fluctuating mortgage rates. But today’s home shoppers on Realtor.com® have new tools to answer tough questions. Launched this week, RealAssist AI is a homebuying assistant tool built in collaboration with Google Gemini and Google Cloud. It's designed to answer complex real estat

Using Retirement Savings for a Home Down Payment Could Be ‘Financial Boon’, Study Finds

July 29, 2026
Federal policymakers have been debating whether Americans should be able to pull money from their retirement accounts in order to afford a down payment on a new home. While financial experts have cautioned against the idea, two studies released this month point to potential benefits. As it stands, homeowners can take out a loan on their 401(k) for a down payment. They must then repay the loan with